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Growth, explained.
Guides for small teams competing above their weight — running growth end to end without a growth org: strategy, channels, lifecycle, measurement, owning your data, and the terms behind it all. Plain language, real diagrams, no filler.
The tracks
- 01 · 15 guidesAutonomous growthAn autonomous growth team is a set of AI specialists that runs growth end to end — strategy, journeys, copy, ads, experiments, and analysis — with you in command. This track explains what that means, how eight roles divide the work, and where a human stays in the loop.Read the track
- 02 · 7 guidesOpen-source growthOpen-source, self-hostable growth means software you can read, run, and own — and customer data that lives on your infrastructure, not a vendor's. This track covers what that buys you, what it costs, and how it meets GDPR, without the myth that self-hosting alone makes you compliant.Read the track
- 03 · 9 guidesGrowth for small teamsA small team can run real growth — lifecycle, experiments, retention, segmentation — without hiring a growth org. This track covers how: the metric that focuses you, the lifecycle that structures the work, and the journeys that automate it, written for two-to-ten-person teams, not enterprises.Read the track
- 04 · 11 guidesChannels & deliverabilityA customer-engagement platform is the system that reaches your customers across every channel — email, SMS, web push, and in-app — and keeps those messages landing. This track explains the channels, how they work together instead of in silos, and the deliverability and consent rules that decide whether a message is seen at all.Read the track
- 05 · 6 guidesMeasure & improveGrowth you can measure is growth you can improve. This track covers the metrics small teams actually need — churn, retention cohorts, activation — and how to run experiments that hold up on startup-sized traffic, instrument the right events, and decide what to test next.Read the track
- 06 · 24 guidesGlossaryA glossary of the vocabulary behind customer engagement and growth, in plain language. Each entry defines one term in under a minute — deliverability, segmentation, lifecycle metrics, open-source licensing, AI growth teams — and points to the guide that goes deeper.Read the track
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