- GuidesWhat a growth team costs
Sourced salary benchmarks for the eight growth roles — US and EU base ranges, the fully-loaded math, and the number behind the team most startups can't afford to hire.
- GuidesSix connector and revenue guides
New guides on switching email platforms, cold vs lifecycle email, whether you need a CDP, whether AI can replace your marketing team, trial-to-paid emails, and dunning.
- GuidesA measurement and experimentation track
Six guides on churn, retention cohorts, activation, event tracking, and running A/B tests on startup-sized traffic.
- GuidesA growth glossary
Twenty-four plain-English definitions for the terms behind lifecycle growth — from suppression lists to holdout groups.
- PlatformTwo-way inbox for replies
Email and SMS replies come back threaded per customer, so you read and respond inline in one two-way conversation. For email, connect several reply mailboxes, and each reply lands in the one that sent it.
- PlatformNotes and follow-up tasks
Profiles now carry notes and follow-up tasks — free-text notes and tasks with a due date on an in-app calendar. Light context on the people who matter, kept right on the profile.
- PlatformUnified profiles and accounts
Every customer is one profile — activity timeline, editable fields, linked to B2B and B2C accounts. Define custom fields, import contacts from CSV with column mapping and duplicate detection, and organize people into saved segment views or a kanban board. New signups merge by email.
- PlatformThe 11-node journey builder
Build automated journeys on a drag-and-drop canvas with eleven node types — branches, A/B splits, wait-for-event, webhooks, and goals among them. A/B split nodes now report a winner backed by live statistical significance.
- GuidesThe /learn library
The first guide clusters went live: autonomous growth, open-source growth, growth for small teams, and multi-channel — including explainers for all eight growth roles.
- GuidesThe comparison library
Twenty-three honest “fromHello vs” pages — Customer.io, Klaviyo, HubSpot, Braze, and more — each with a real “where they win” section, plus use-case roundups.
- SiteAbout fromHello
The story, the fair-play rules behind the comparison pages, and how the guides get researched.
- PlatformTeammates, roles, and API keys
Run multiple workspaces and invite teammates with roles that gate who can change what. Switch workspaces from the sidebar, and create API keys for SDK and programmatic access from the dashboard.
- PlatformGDPR compliance, built in
Compliance is built in: consent management with immutable history, suppression tracking, and audit logs you can filter and inspect. Sends stay lawful by default — SMS STOP and HELP honored, unsubscribe links, quiet hours. Customers can export or erase their data, and each workspace is isolated.
- PlatformGrowth analytics as a funnel
Analytics that read as a funnel: KPI cards up top, per-stage drop-off, conversion between stages, and cohort-retention curves week by week. The proof a campaign moved the numbers it was meant to.
- PlatformEight specialists, one Orchestrator
The eight-role growth team is built into the platform, coordinated by an Orchestrator working from your Truth Pack. Agents build segments, publish journeys, and write templates. Every send is human-approved by default, and a Team Activity log records each run to audit or redirect.
- SiteSite live, waitlist open
fromHello's site went live and the waitlist opened for early access.
- PlatformReal-time segments
Build dynamic audiences with nested AND/OR rules over profile attributes and event counts in a time window — recomputed on every event, with auto-updating member counts. Pick dynamic or static at creation, and let a profile entering or leaving a segment trigger a journey.
- PlatformEvery channel, one platform
Reach customers on every channel from one platform: email (Resend or SMTP), SMS (Twilio), in-app banners, modals, slideouts and tooltips, web push, and ad-audience sync to Meta, LinkedIn, and Google. Design messages in a drag-and-drop editor, rich text, or raw HTML.
- PlatformOne-tag first-party SDK
Drop one script tag to auto-track page views and sessions, then verify the install in a real-time debugger. Build click, form, and scroll-depth triggers with no CSS selectors — match elements by visible text — and capture source, referrer, and ad click IDs.
Platform milestones land here as early access nears. Follow along by RSS, or join the waitlist.
Put your growth teamon autopilot.
Early access opens gradually, so the team tunes to real use cases. Small teams with big ambitions go first.
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