Is fromHello an alternative to Iterable?

For small teams, yes. fromHello covers the same cross-channel orchestration — email, SMS, push, in-app, web push, journeys, segments — and adds eight AI specialists who run it, open-source and self-hostable. Iterable is built for enterprises with a growth team; fromHello is built for the team that doesn't have one yet.

Iterable has an AI agent (Nova). How is fromHello different?

Nova assists the marketing team you already have — it helps build and tune campaigns inside an enterprise platform you operate. fromHello is the team: eight specialist roles that run growth end-to-end, for a company that doesn't have a growth org. One augments a team; the other is the team.

Do I need a sales call or an annual contract?

No. There's no sales cycle and nothing to negotiate to get started — join the waitlist, and self-host the open-source platform today. Hosted pricing is announced at GA.

Is fromHello proven at Iterable's scale?

Iterable leads at enterprise scale, and we won't pretend to match a decade of that today. fromHello is in early access, built for small teams rather than enterprise volume. If you're operating at Iterable's scale with a team to match, Iterable is likely the right call.

Can I self-host fromHello? Iterable is cloud-only.

Yes. fromHello is AGPL-licensed and self-hostable — Postgres, Redis, your infrastructure, your data. Iterable runs only on their cloud. If owning your data and stack matters, that's a clear line between the two.

How long until I'm running?

About an hour. You define your ICP and goals, the team builds your Truth Pack, and the agents start working — no multi-week onboarding. Join the waitlist and we'll email when your spot opens.

Compare · Iterable

fromHello vs Iterable

Iterable and fromHello both orchestrate email, SMS, push, in-app, and web push across a visual journey builder, with flexible customer data. The difference is who it's built for, how you buy it, and who runs it. Iterable is enterprise software — cross-channel engagement proven at scale, sold through sales on annual contracts, rolled out over weeks, now with an AI agent that assists your marketing team. fromHello is built for the small team that has no growth org and no enterprise budget. It brings the platform and the team — eight AI specialists who set strategy, build journeys, write the copy, and run experiments — open-source and self-hostable, running in about an hour. Iterable gives an enterprise a powerful platform and an AI assistant for the team that runs it. fromHello gives a small team the platform and the team.

Updated 1 Jul 2026

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Choose Iterable if

you're a mid-market or enterprise brand with a growth team and budget for an annual contract, and you want proven cross-channel orchestration with a flexible data model and a shipped AI layer.

Choose fromHello if

you're a small team that wants enterprise-grade orchestration — and the team to run it — without the sales cycle, the annual contract, or hiring a growth org.

At a glance

Enterprise orchestration. Without the enterprise.

fromHelloIterable

Autonomous growth team

fromHelloEight AI specialists run it

IterableNova Agent assists your team

Email, SMS, push, in-app, web push

fromHelloEvery channel

IterableEvery channel

Ad audience sync — Meta, LinkedIn, Google

fromHelloBuilt in

IterableGoogle + social audiences

Visual journey builder

fromHello11-node builder

IterableWorkflow Studio — mature

Segments + flexible data model

fromHelloDynamic + static

IterableFlexible data — mature

Predictive AI — affinity, send-time, channel

fromHelloData Analyst agent

IterableBrand Affinity + optimization

Open source (AGPL)

fromHelloYes

IterableClosed source

Self-hostable

fromHelloYour infrastructure

IterableCloud only

Data ownership

fromHelloYour database

IterableHosted on their cloud

Time to first value

fromHelloAbout an hour

IterableWeeks of onboarding

How you buy

fromHelloSelf-serve — join the waitlist

IterableSales-led, quote required

Pricing

fromHelloSelf-host free; hosted at GA

IterableQuote-only, annual contract

Availability

fromHelloEarly access

IterableGenerally available

Built for

fromHelloSmall teams without a growth org

IterableMid-market & enterprise brands

Iterable pricing and capabilities reflect their public information as of 2026 — Iterable does not publish list pricing; check iterable.com or contact their sales team for current details. Some 2026 AI capabilities (e.g. Nova Agent) may be in phased rollout. fromHello is in early access; rows describe the platform on GitHub today and the hosted product at general availability.

The difference

The orchestration, without the contract or the org.

Iterable is built for enterprises — brands with a growth team, a flexible data model fed by their engineers, and a budget for an annual contract negotiated through sales. It's genuinely strong at cross-channel orchestration, and in 2026 it added Nova, an AI agent that helps the marketing team build and adjust campaigns. It's also a lot of platform, and a lot of process, for a five-person company — and it still assumes you bring the team.

fromHello starts from the other end. The Growth Lead sets the North Star. The Growth PM picks the next experiment. The Lifecycle Marketer builds the onboarding journey. The Copywriter writes every message in your voice. They propose; you approve, edit, or auto-ship. No sales call, no multi-week rollout — you're running in about an hour.

Iterable gives an enterprise a powerful platform and an AI assistant for the marketers who run it. fromHello gives a small team the platform and the marketers — eight of them — open-source and yours to self-host. The same cross-channel orchestration; a very different starting line.

The honest part

Where Iterable wins

We're not going to pretend otherwise. Iterable is a proven enterprise platform, and for the right company it's the right choice.

It's proven at enterprise scale — orchestrating across channels for brands like DoorDash and Calm, with the deliverability and reliability large brands depend on. fromHello is pre-launch.
Its data model is flexible and battle-tested, built to feed complex cross-channel journeys from your own schema.
Its AI is shipped and mature — Nova Agent, Brand Affinity scoring, and send-time, channel, and frequency optimization, running on real customer data.
Enterprise support, security reviews, and SLAs come standard — table stakes for a big company, and Iterable does them well.

Pricing & ownership

Quote-only and annual, or open and yours.

Iterable doesn't publish pricing — it's sold through a sales team on annual contracts, scaled by volume and channels, with a multi-week implementation. fromHello is open source: self-host the platform for the cost of a server, or use the hosted version when early access opens. No sales call to see a number, no year-long commitment to start.

fromHello

fromHello — self-host free, hosted pricing announced at GA.

Iterable

Iterable — quote-only, sold through sales on annual contracts.

Switching questions

What teams ask before they move

For small teams, yes. fromHello covers the same cross-channel orchestration — email, SMS, push, in-app, web push, journeys, segments — and adds eight AI specialists who run it, open-source and self-hostable. Iterable is built for enterprises with a growth team; fromHello is built for the team that doesn't have one yet.

Early access

Put your growth teamon autopilot.

Early access opens gradually, so the team tunes to real use cases. Small teams with big ambitions go first.

500+ already on the list

Not ready to share an email? It's open source. Run it yourself today. View on GitHub

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