fromHello vs Brevo
Brevo and fromHello both send email and SMS to a segmented audience. The difference is breadth of business tooling versus who runs growth. Brevo is an affordable all-in-one SMB kit — email, SMS, WhatsApp, a built-in CRM, live chat, and landing pages, priced by email volume, run from the EU. fromHello is narrower on business tools but it runs growth for you — eight AI specialists who set strategy, build journeys, write the copy, and ship experiments — with in-app messaging and LinkedIn audience sync Brevo does not cover, open-source and self-hostable. Brevo is a cheap toolkit you operate. fromHello is the growth team that operates it.
Updated 1 Jul 2026
you want a cheap, generally-available all-in-one with WhatsApp, a built-in CRM, live chat, and EU data residency, and you're happy to run the campaigns yourself.
you want growth run for you across every channel, with in-app messaging and LinkedIn audience sync, on infrastructure you own.
A broad toolkit, or the team that runs growth.
Brevo pricing and capabilities reflect their public information as of 2026 — Brevo prices by email volume; check brevo.com for current tiers and channels. fromHello is in early access; rows describe the platform on GitHub today and the hosted product at general availability.
A cheap toolkit, or the team that runs it.
Brevo is a lot of tool for the money — email, SMS, WhatsApp, a built-in CRM, live chat, landing pages, all priced by how much you send rather than how many contacts you store, with your data in the EU. For a budget-conscious SMB that wants a broad kit and is happy to run it, that's a genuinely strong offer, and we won't pretend otherwise.
fromHello is narrower on business tooling but it runs the growth. The Growth Lead sets the North Star. The Growth PM picks the next experiment. The Lifecycle Marketer builds the onboarding journey. The Copywriter writes every message in your voice. They propose; you approve, edit, or auto-ship. Human-in-the-loop by default.
It also brings in-app messaging, which Brevo does not offer as a channel, and ad-audience sync that includes LinkedIn alongside Meta and Google, on a platform you can self-host. Brevo gives a small team a cheap toolkit. fromHello gives a small team the team.
Where Brevo wins
We're not going to pretend otherwise. Brevo is affordable, broad, and proven, and for a lot of teams it's the right call today.
- It's generally available and cheap — a real free tier and entry pricing around $9/mo, billed by email volume rather than contact count, usable in minutes with no infrastructure.
- It has native WhatsApp and a built-in sales CRM, live chat, landing pages, and a booking tool — a broader business kit than fromHello, which sticks to lifecycle growth.
- Its deliverability and infrastructure are mature, with over a decade in production and 600,000+ businesses.
- It stores data in EU data centers with a long, documented GDPR track record — a concrete compliance posture a pre-launch product can't yet match.
Priced by volume, or owned like code.
Brevo bills by how many emails you send — a free tier of 300 a day, then from around $9 a month, with SMS and WhatsApp as pay-as-you-go credits. fromHello is open source: self-host the platform for the cost of a server, or use the hosted version when early access opens. Either way the code is yours, AGPL-licensed, running where you choose.
fromHello — self-host free, hosted pricing announced at GA.
Brevo — free to 300 emails/day, then from ~$9/mo, billed by email volume.
What teams ask before they move
Is fromHello a Brevo alternative?
For teams that want growth run for them, yes. fromHello covers email and SMS like Brevo, adds in-app messaging and LinkedIn audience sync Brevo does not cover, and brings eight AI specialists who run it, open-source and self-hostable. If you mainly want a cheap all-in-one with a CRM, Brevo is the broader toolkit.
Does fromHello have WhatsApp and a CRM like Brevo?
No. Brevo includes native WhatsApp, a built-in sales CRM, live chat, and landing pages; fromHello does not. fromHello is a lifecycle growth platform, not an all-in-one business suite — if those tools are your priority, Brevo has them today.
What does fromHello do that Brevo doesn't?
It runs growth for you — strategy, journeys, copy, experiments, via the eight agents — and it's open source and self-hostable, with in-app messaging Brevo does not offer as a channel, and ad-audience sync that includes LinkedIn alongside the Meta and Google sync Brevo already has.
Can I self-host fromHello? Brevo is cloud-only.
Yes. fromHello is AGPL-licensed and self-hostable — Postgres, Redis, your infrastructure, your data. Brevo runs only on their cloud, in the EU. If owning your data and stack matters, that's the clearest line between the two.
Will the agents message my customers without approval?
Not unless you let them. Every send is human-approved by default. Once you trust a surface — onboarding, say — you can auto-approve it. The point is to move faster, not to lose control of the brand.
Brevo is live now. When can I use fromHello?
Early access opens gradually, so the agents tune to real use cases. Join the waitlist and we'll email when your spot opens. The open-source platform is on GitHub today.
Put your growth teamon autopilot.
Early access opens gradually, so the team tunes to real use cases. Small teams with big ambitions go first.
Not ready to share an email? It's open source. Run it yourself today. View on GitHub
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